Posts tagged with "biases"

The Pratfall Effect is when someone becomes more likeable after making a small mistake.

When we are looking to get value from a high-ticket purchase we tend to see quality in the time something is in our lives.

Got asked the other night at dinner, which lever I would pull first in any business when it came to behavioural science.

In decision theory and economics, ambiguity aversion (also known as uncertainty aversion) is a preference for known risks over unknown risks. An ambiguity-averse individual would rather choose an alternative where the probability distribution of the outcomes is known over one where the probabilities are unknown.