Posts tagged with "experimentation"

When I was working on a Pet Food brand in 2020, I came across a great little defensive design (also named The Pratfall Effect) technique in email marketing.

A few years ago I coined the term “Pixel to Revenue Ratio” to depict the amount of revenue designers were removing in their work.

Establishing a culture that accepts mistakes can be a challenging task for any organisation, but it is crucial for fostering a supportive and productive environment. A culture that embraces mistakes allows employees to take risks, learn from their errors, and ultimately improve their performance. Here are some steps to help establish a culture that accepts mistakes in your organisation: