14 posts
Marketing budget optimisation is an essential aspect of any business, as it allows companies to allocate their resources in the most efficient way possible. With the rapid advancement of machine learning, budget optimisation is becoming increasingly popular, as it allows companies to make better use of their resources and improve their bottom line.
If you're trying to appease everyone with every little piece of data tracking, you're not going to be spending much time on analysing that data to find out what the next step should be in the business.
I thought I'd send this immediately after I've done it.
I had a fun discussion with my accountant's dental client last week. He enquired about doing some pre M&A work.
Last week I got into who the customers were and what their behaviours to start predicting this whole thing.
The family had our first bout of COVID over the last week. We are all back in fine form now.
Last week I told you I wanted to get you focused on metrics. Being focused helps your overall strategy and if you've got a good strategy I imagine you're all over these metrics and you're actively pursuing them.
Who are your customers? Do you have clear personas? Do you know how many there are of them?
Years ago I attended a UX Australia conference, and albeit not getting many takeaways from an insufferable bunch of communists, I left with a huge feedback loop nugget from a small business app for photographers.
I find it to be quite foolish to disrespect basic mathematics in online businesses. Also when you seek metrics like CPA's and others you tend to be obsessed with how you're performing based on quantitative metrics.