Posts tagged with "pricing"

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$$$ vs $ – The New High and Low Price Signalling

Last week I was driving down New Settlement Road and drove past a car on the side of the road. The window had painted phone number up top and a $ sign of the same typography size just below. And I thought to myself, “hmm, must be in need of cash”.

Pricing is Underrated

You probably set your pricing and forget about it. Commercial airliners change their pricing 11,000,000 times per day.

Anchoring Your High Priced Product

A customer comes in, they look around, realise the best product you sell is this extravagant and luxury item. It's a luxury for a reason, like most luxury items it's not a need.